The NFL is making Microsoft Surface a winner on and off the sidelines

Image credit: Microsoft.

The NFL and Microsoft forged a partnership to promote Surface on the sidelines. But Surface is now being pushed into communities, schools, healthcare and more.

In 2013, Microsoft struck a five-year $400 million deal with the National Football League (NFL) making it "the official sideline technology sponsor of the NFL" and the Surface, "the official tablet of the league." The NFL is now pushing Surface beyond the sidelines.

Microsoft launched Surface in 2012 as the tablet that can replace your laptop against Apple's iPad and a host of Android tablets. The Surface's versatility with a removable keyboard, pen, and context conforming UI, matching the device's tablet and laptop modes, was Microsoft's differentiator.

Still, Microsoft needed mindshare to compete in competitive tablet space. The partnership with the nation's most watched sport was conceived so that millions of viewers with eyes on the sidelines would see Microsoft's Surface in action. The partnership has suffered fumbles along the way but Microsoft passed Surface to key NFL players who, combined with passion and personal projects, are running the brand into the end zones of communities, schools, healthcare and more.

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