Microsoft NEEDS a new Xbox Media Remote to keep up with Apple, Amazon in the living room

Microsoft is letting Apple and Amazon get away with a premium media experience in the living room. There's no reason for that, thanks to Cortana and Xbox, but the company needs a modern media remote.

Microsoft is seemingly doing a bang-up job with its Xbox division, especially when it comes to console hardware like the Xbox One S and now Xbox One X with 4K abilities. What the company has not done well with is home media functionality in its Xbox One Media Remote ($25).

I get the focus on gaming and the downplayong of TV – a 180-degree shift from the original Xbox One wave that resulted in Microsoft getting decimated by Sony. However, that does not mean Microsoft can't handle two (or even three) things at once.

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