Microsoft should follow this recipe for 'Surface Phone' success

Microsoft is working on … something, that much we know. And if it is a "Surface Phone," how will Redmond get it into people's pockets?

Microsoft has spent the last two years alienating its phone fan base and developer community on mobile, leaving a tiny handful of third-party hardware OEMs to keep Windows 10 Mobile on life support, while popular services like Flipboard and Spotify abandon the platform. Anyone following Microsoft's moves in this space would be forgiven for assuming the company had zero aspirations of getting back into the phone game.

Writer's impression: Windows chief Terry Myerson contemplates Microsoft's phone strategy.

But, still, there are genuine reasons to believe Microsoft wants to stay in the game, and that the company is just pouring its energy into something truly different.

In this article, we assume the Surface Phone is a real thing that will be released. Join us for a healthy dose of speculation as to how Microsoft could leverage the bits and pieces of Windows 10 to create something that finds its way into people's pockets despite the adversity of the task ahead.

True productivity on mobile

With the Surface Laptop, Studio, Pro, and Book, you could argue that Redmond was playing on its home turf, PCs, while leveraging its knowledge and consumer confidence in the business, education, and prosumer markets. When it comes to phones and mobile devices, confidence in Microsoft couldn't possibly be lower.

from Windows Central - News, Forums, Reviews, Help for Windows Phone http://ift.tt/2eRhCQ8
via IFTTT