Without a phone, Microsoft's AR efforts may be worthless
In 2015, Microsoft's augmented reality (AR) headset, HoloLens, arrested the tech world's attention. In 2017, Apple's and Google's smartphone-based ARKit and ARCore are usurping mindshare.
Microsoft's Hololens is a standalone wearable Windows 10 computer that places 3D holograms in the wearer's field of view and does everything else Windows 10 PCs can. Additionally, Microsoft's Windows Mixed Reality, AR and virtual reality (VR) platform allows developers to build holographic apps for HoloLens and Windows 10 PCs.
Microsoft's HoloLens and Windows Mixed Reality comprise a comprehensive platform for the development and deployment of holographic content. With a 500 million Windows 10 install base, Microsoft has a massive mixed reality platform. As impressive as that sounds Microsoft has made little impact in mainstreaming AR.
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