PlayerUnknown's Battlegrounds now marketed as 'console exclusive' on Xbox One
Microsoft appears to have shifted marketing for PlayerUnknown's Battlegrounds, referring to the game as "Xbox One console exclusive."
Earlier this year Microsoft picked up PlayerUnknown's Battlegrounds for the Xbox One, marking its console debut after an unmatched wave of success via Steam's Early Access program. When first revealed for the platform, Microsoft carefully marketed the game as a "console launch exclusive" – an ambiguous term, which pointed toward a wider rollout at a later date.
It now appears that Microsoft has begun shifting away from this phrase, with recent changes across Microsoft's site following the unveiling of the game's Xbox One debut date. The PlayerUnknown's Battlegrounds page on the official Xbox site now frames the game as "Xbox One console exclusive" – a change from the previous marketing of the game. This comes after reports that Microsoft was in talks to extend the exclusivity period on its platform.
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