Why PlayerUnknown's Battlegrounds (PUBG) is so damn addictive

Is PlayerUnknown's Battlegrounds (PUBG) more rewarding or infuriating? Either way, this popular game is about more than winning.

I am terrible at PUBG. Absolutely appalling, both on PC and Xbox. I don't get "chicken dinners," I have the aim of a potato, and more than any other game in 2017, this thing causes me to rage, swear and throw my controller.

So why on earth would I, like millions of others, keep on playing it when frankly, in most games I'd have given up by now and moved on? What is it about PUBG that sucks you back in?

There are a couple of things that I can think of.

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