Microsoft's 'let the past die' consumer strategy is a necessary evil

Microsoft is killing the past to forge a new future. While this is a necessary move, the company sure could have handled it better.

When a company pivots in strategy – especially one as large as Microsoft – there is usually going to be a lot of damage left in its wake. That is most obvious when it comes to the consumer space, where if you're a die-hard fan you may feel like the company is killing everything you love.

That observation is not entirely wrong. Whether it's scaling back some of Cortana, shutting down Groove Music, discontinuing Xbox Kinect, halting sales of Microsoft Band, or letting Windows Phones die on a vine, the company has undoubtedly scaled back in the consumer space.

But there is a critical pattern here that needs to be talked about, and that is the refocusing of the company.

Killing old products

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