Philips Hue is getting a big entertainment update with gaming features and a new app

Philips is giving its Hue app a makeover and is making the platform more fun for gamers, music fans, and movie watchers.

Philips is a name that used to be synonymous with toothbrushes and shavers, but in the years since entering the smart lighting market with Hue, it's become a household name in an entirely new way.

Today at CES 2018, the company announced three new endeavors to help bridge the gap between the average person who just wants a few smartphone-controlled lights and the more serious gamer or host that wants to use light to enhance entertainment.

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