Microsoft aims high with AI — these are its current real-world impacts

Satya Nadella's AI ambitions include infusing intelligence into everything from software products to IoT devices. But will Microsoft deliver?

After Microsoft's dismal performance in the mobile space and Microsoft CEO Satya Nadella's admission of abandoning consumers, many Microsoft enthusiasts take the company's grandiose proclamations with a healthy measure of salt. For instance, Cortana, the consumer-facing mascot of the company's AI efforts has endured criticism from Windows Central's Senior Writer Zac Bowden, Xbox Editor Jez Corden and readers due to its shortcomings.

Still, despite Cortana's frustrating limitations, Microsoft's AI efforts are not encapsulated within the parameters of the beleaguered digital assistant. In fact, there's a distinction between AI and digital assistants many overlook. Digital assistants like Cortana use AI technology but are not necessarily artificially intelligent. And AI can be implemented in products and systems without being a digital assistant.

The difference between AI, machine learning and digital assistants

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