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Microsoft's refocusing on the cloud will have personal and far-reaching impacts

For many Microsoft watchers, the company's cloud focus has set it on a course toward inevitable irrelevance. That's a profoundly misguided assessment.

Microsoft fans are painfully aware of the company's repeated failures and seeming illogical decisions in the consumer's space. Microsoft Zune, Groove, Windows Phone, Kinect, Kin and more were all canceled for reasons ranging from failure to catch on in the consumer space to Microsoft CEO Satya Nadella's admission of abandoning consumers to pursue "the next shiny thing".

Microsoft seems to follow a pattern of retreating from the highly visible consumer space ruled by rivals. This has made Microsoft seem wholly uninterested in the vibrant and diverse world of personal computing dominated by smartphones, mobile apps and a growing ambient computing platform led by smart speakers like Amazon's Echo.



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