If Microsoft doesn't kill at BUILD 2017, the Surface phone may be dead on arrival

Since Windows Phone 7's debut in 2010, Windows phone fans have been waiting for Microsoft's mobile efforts to take off. That never happened.

That reality hasn't stopped fans from hoping nor has it stopped Microsoft from trying. Microsoft's CEO Satya Nadella's faith, as well as that of a host of die-hard fans, rests in part on what Nadella calls an "ultimate mobile device" that is "beyond the curve." Fans call it the Surface phone.

A Microsoft Future Vision video showed us a foldable and modular "phone" that bears much in common with a recently revealed patent. Moreover, full Windows on ARM inspires visions of a telephony enabled, Continuum-powered ultramobile Surface. Still, there's no confirmation what this device will ultimately be. But we do know what it's supposed to do: Change the game.

I've already analyzed the critical role Microsoft's ecosystem plays in relation to the success of the Surface phone — the device is important, but the ecosystem is the other part of Redmond's ultimate mobile device strategy upon which Nadella's faith rests.

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