It's Innovation Day at Amazon UK!

Amazon launches a new promotion in the UK called Innovation Day. This allows for innovative products to be rolled out on the retailer's platform at a discount to lure in potential backers.

Every first Wednesday of the month will see new products launched on the Amazon UK website, as well as innovative products discounted. Not only will you be able to hunt down electronics — and even some Windows-powered gear — but a whole manner of items, from clothing to musical creativity. The aim of Innovation Day is to support smaller companies and startups, who don't necessarily have the same reach as larger behemoths.

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