Microsoft has everything it needs to succeed with consumers, except follow-through

A litany of canceled products and a CEO's admission of abandoning consumers presents little hope that Microsoft could ever thrive in the consumer space.

The contrasting irony to Microsoft's history of failed consumer products is that the company has virtually everything it needs to succeed in the consumer space.

A baker can have a killer cake recipe, but without follow-through, the recipe is nothing more than an unfulfilled plan and promising idea. He may possess and may even proceed to mix the required ingredients in precise accordance with the recipe. He may pour that perfect mixture into an appropriately greased cake dish and may have also preheated the oven to the correct temperature for the exact length of time the recipe requires. But if he fails to follow through putting that pan into the oven, nothing more will come of it. He will forever possess a mixture that has the potential to become a cake.

Microsoft has created a promising mixture of consumer technology throughout its history. Sadly, the company doesn't seem to have the fire for the consumer space its rivals have. Consequently, the company appears to be in a perpetual cycle of talking about its recipes, letting us taste the batter but never applying the heat to make the products a consumer success. For companies to succeed in the consumer space, they must often be innovative, require massive financial resources for marketing, broad distribution channels and partnerships, and a strong and recognized brand. Microsoft has all of this; what it lacks is follow-through.

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