Microsoft needs to partner with the NFL and other sports to mainstream Windows Mixed Reality

For Windows Mixed Reality to go mainstream Microsoft should partner up with the NFL, UFC, and popular music tours to get noticed.

This week Microsoft released the Windows 10 Fall Creators Update to over 500 million PCs. One of the hallmark features that's included in every release for free is the Windows Mixed Reality (WMR) experience. While users still need to pick up one of the many new head-mounted displays (HMD) to join in the virtual reality barrier to entry has never been lower.

One problem Microsoft faces is how to get people to use Windows Mixed Reality. Videos games are one fashionable way, but to hit the public zeitgeist, Microsoft will have to go bigger. Partnering up with sports franchises like the NFL, NBA, and even mixed-martial arts like UFC could be that path. Adding in some media concerts and content on Netflix and Hulu could be another.

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