EA reportedly fired Plants vs. Zombies creator for his refusal to make sequel pay-to-win

EA has been surrounded by a string of controversies regarding loot crates recently.

Star Wars Battlefront II featured a pay-to-win system involving loot crates which gave players significant advantages like faster regenerating health. Since then the company has pulled micropayments from stores. Need for Speed Payback was the same way. The game limited progression in many ways so that players would buy loot crates to level up and acquire other items faster. Ghost Games introduced a patch to change this yesterday but, you could argue that it shouldn't have been pay-to-win in the first place.

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