If Microsoft doesn't embrace 'Movies Anywhere' then its Movies & TV service is dead

Without joining the digital locker service Movies Anywhere Microsoft gives little reason for consumers to buy movies through the Windows Store.

Microsoft is cutting back in areas where it doesn't stand a chance, but doubling down in areas where it thinks its ahead of the curve. Unfortunately, consumers who used its Groove Music service are caught in the former group being forced to join the ranks of Spotify. That move is understandable, but as I wrote later, customers may also be skeptical of buying movies through Microsoft.

I recently opined that Microsoft's push into 4K for the Xbox One X doesn't seem to match its 4K digital content. Some of that has been addressed, thankfully. There is now a "Movies in 4K UHD" subsection that makes finding content much easier. But now there's a new boat that Microsoft is missing, and it's called Movies Anywhere.

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