Microsoft is offering more 4K films but there's still (much) work to be done

The 4K movie selection is growing steadily in the Microsoft Store and its Movies & TV app, but there are still some holes to be plugged.

Last October, I took Microsoft to task over its 4K, Ultra-high Definition (UHD) movie selection, options, and availability in its Store and Movies & TV app for Windows 10 and Xbox.

Since then, I'm happy to see that Microsoft's 4K offerings have not only grown, but there are some things available on Movies & TV that are not available on competing services like Amazon Prime. But that may be the only good news, as regional restrictions, an inability to upgrade, and the lack of support for the Movies Anywhere service is still a significant hindrance.

Below, I rate some related, and important, aspects of Movies & TV and the Store.

4K UHD selection in the U.S.: A-

Even older content is now availble in 4K, which is amazing.

In October 2017, Microsoft had just under 30 titles that were 4K UHD in the U.S. Store. That number was low, but to be fair, 4K UHD digital content was still relatively new, and many of the major studios had not released much material.

Fast forward to June 2018, and there are now just over 200 movies in 4K UHD available for streaming, buying, renting and downloading. As far as I can tell, every new movie that a studio releases that also has a 4K option is being made available via Microsoft. That is awesome and the way it should be for consumers.

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